Interactive digital masterclass to
provide unique experience, cultivate
community, create reusable
content, and drive product sales for
MAC Pro subscribers
>1K subscribers opted-in via MAC Pro channel and received a video call from MAC artistic director and
celebrity makeup artist, Gregory Arlt, for a red carpet look tutorial an interactive beauty tutorial.
Participants experienced the magic of getting a call bringing them face-to-face with an influencer and got to
ask questions about technique. Gregory saw a small sample of the audience streamed on his screen brady bunch
style. Hosts can share products in stream for participants to shop in real-time or ask survey questions for
additional customer insights.
Coordinate creative + social marketing
Procure global MSA with Estée Lauder brands
2 cameras + light kit production
Talent (host) scheduling
Admin managing unmuting virtual participants
72-78% of people who RSVP’d to events answer the video call prompt
~80% participants stayed on for duration of 45- minute makeup tutorials
Connected with >3000 people
Joined from 39 states
Email marketing conversion ~2%
Target 14:1 ROI for driving sales
Interested in, but don’t know how to start?
We can support your enterprise in thinking throught initial content!