Turning Customer Engagement Strategies Inward

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originally published on GIVITAS  Let’s talk employee retention and engagement. Millennial and Gen Z consumers are peeling back the labels on goods and services to understand what a brand’s culture and values are all about. “Your culture is your brand”, according to Zappos founder Tony Hsieh, and your profits reflect the satisfaction of your employees…. Read more »

Creating Value Beyond Product

Posted by & filed under Audience Engagement.

Having the best product in your market segment is not enough to keep a brand alive. Encouraging repeat purchases or, more coveted, customer loyalty requires more than tiered-purchase benefits, free shipping, or quality. The differentiator consumers keep coming back for is personalized interactions with people representing the brand. A brand’s vitality depends on creating this… Read more »