You’re a unique person with a unique talent and gift to share with the world.

You’re internet famous, and you’ve amassed thousands of followers and fans on Instagram, Twitter, Facebook, YouTube or Twitch. They love what you’re up to, and they’re sure to let you know with each and every update.

But competition for attention on these social networks only keeps increasing. YouTube keeps changing how creators are being paid for their work, and only the highest-viewed channels are generating sustainable revenue.

On the other hand, social networks can help you generate attention and keep in touch with fans who care about your work, but that doesn’t create cash. Plus, these platforms rarely share data detailing who’s watching you. Lucrative content sponsorships have to be brokered through agencies and that still means a third party is taking a cut.

Furthermore, some social networks are can be a risky investment of time as you never know when they might just decide to shut down.

Put simply, it’s really hard to be a creator!

You need a tool to earn money now and fund your future with those who recognize the value of your creativity.


We designed a platform for “content creators” who already have strong social followings and loyal audiences to generate live, real time paid experiences for the people who just want more of your magic.


If you’re already producing stuff and your fanbase is growing, your revenue may not be growing at the same rate.

We’ve designed a platform for you to create exclusive experiences and live interactions for your super-fans in order to monetize your creative ability.

We’re here to help you, and other creators like you, generate a supplemental income quickly and easily – all in the time it takes to have a phone call.

Turning Customer Engagement Strategies Inward

originally published on GIVITAS 

Let’s talk employee retention and engagement. Millennial and Gen Z consumers are peeling back the labels on goods and services to understand what a brand’s culture and values are all about.

Your culture is your brand”, according to Zappos founder Tony Hsieh, and your profits reflect the satisfaction of your employees. If conversion is driven by internal culture’s alignment to customer values, then shouldn’t we treat our employees with the same enthusiasm for personalized engagement as we treat our consumers?

Big digital engagement trends your marketing and creative teams are well-aware of include influencer, video, and voice, as well as highly collaborative experiences. U.S. consumers already spend three and a half hours per day on their smartphones, and video is everything (82% of consumer internet traffic by 2021 according to Cisco). This means snack-sized value-add interactions are key to disseminating information, and you should start getting comfortable on camera.

A priority in your retention strategy should be to improve engagement to foster a collaborative work environment. Employees — even those who aren’t Millennials or Gen Z — are used to having social digital experiences, shared-knowledge, and exposure experts all over of the world. Static workplace wikis and FAQs feel archaic and inefficient, when interaction and access to people flows more easily elsewhere. It’s important to give teams an intuitive avenue for collaborating and supporting each other through professional tasks and challenges.

In addition to collaborative tools and digital forums, think about capturing employee attention through a few of the 150 digital “Micro-moments” they’re having every day. You’ll infuse their work time with precise information that could help team members complete tasks or adopt desired behaviors on their terms. Timely value-add video or voice moments could be just the support your teams need.

Targeting and strict guiding principles are key in developing digital content. Who will deliver these proverbial taste bites? Identify internal influencers and business unit managers to weigh in on the conversation. When I was a consultant, we called these folks change agents, champions or super users. We also rarely gave them anything fun to do other than have extra accountability for their peers’ successful adoption of new tools or processes. This is where forums on the Givitas platform are helpful in identifying your hyper-engaged team members, who are likely looking for opportunities to help others at scale.

The average viewer is expected to watch 36 min of online video per day on mobile. Your executive team and peer influencers should be kicking off that time with 3-5 minute coffee chats or breaking it up in the afternoon with a brain teaser.

88% of marketers deployed video campaigns containing interactive elements such as links, buttons, quizzes and forms in 2018. According to studies, interactive video “can increase conversion rates from 2x to 10x almost immediately”. Engage company and industry thought leaders in brief interactive interviews. Imagine an influencer interviewing your CTO with time for a few questions from the live digital audience – now you’ve got their attention!

Your teams are 3x more likely to watch a video than read a white paper, newsletter, or blog post. Your company puts those articles through extensive editing and fact-checking processes, which take time. Streamline the approval process and break up the content to smaller chunks – who needs what information when? Is it simple? Could it be simpler? Don’t say anything important after the 3 min mark, unless you’re live and taking questions.  Concerned about polish? Invite an expert to get you set up with a popup studio and some tips on internal content strategy.

Don’t forget to measure your success. Billy May, CEO of Sur La Table, said that up to 50% of customers that attended cooking classes bought things in the store after class. What behaviors, actions, or spirit are you selling your team members on?

Turn customer engagement strategies inward and everyone is primed for success.

Creating Value Beyond Product

Having the best product in your market segment is not enough to keep a brand alive. Encouraging repeat purchases or, more coveted, customer loyalty requires more than tiered-purchase benefits, free shipping, or quality.

The differentiator consumers keep coming back for is personalized interactions with people representing the brand. A brand’s vitality depends on creating this sense of intimacy at scale. 56% of U.S. consumers do their research online before making an ecomm purchase or buying in store. Brands which facilitate conversations with consumers, ensure customers feel their impact on a brand’s narrative. In short, those which “make shopping experiential” will create profitable friendships.


Gen Z and Millennials rely on peer recommendations (word-of-mouth’s not dead), and often “prefer buying experiences to purchasing physical objects”. So how do brands make the most of their influencer engagement strategy, and still sell the things? Enter interactive video, socially impactful challenges, and campaigns hosted by relatable micro-influencers.


Communication Leads to Conversion.

First, look into what your consumer segments care about. Millennial Marketing tells us Gen Z cares most about educational access, racial & gender equality, and poverty. These consumers actively support and publicly align with brands taking a stand on issues of importance to them. Encourage fans to co-create branded content that will drive donations by the brand to their priority causes. This is made simple by FOTITION, who creates custom overlays or filters for easy social sharing, and tracks content.


Look for the micro-influencers with clear voices in your industry or even people on your brand’s team capable of managing community forums. If the person is multi-medium emerging personality, they’ll be comfortable creating interactions and content across platforms. These influencer relationships will be key to increasing your brand awareness and giving the brand heart. So play nice, nurture your influencer network, and ensure you are tracking earned content, traffic, and conversion.


Second, use social and digital channels to create dialogue. Now you’ve found your brand hosts (not to get too Westworld), welcome your guests into the conversation. Sure, you’ll uncover how to better cater to consumers’ needs by interacting with them – but, more importantly, you’ll empower them to express themselves and feel heard by the brand community.


How? Get comfortable with your brand on camera. Video is everything (82% of consumer internet traffic by 2021 according to Cisco). Beyond eye-catching, on-screen movement, brand fans want to respond in kind. 88% of marketers will deploy video campaigns that contain interactive elements such as links, buttons, quizzes and forms this year. According to studies, interactive video “can increase conversion rates from 2x to 10x almost immediately”.


If you’re not NIKE and can’t afford the HQ sponsor fee, how do you get consumers talking back? Create an online community with personalized benefits for consumers. Creating connections to peer advisors who will answer questions with personal experience and educate people through topical forums. Seminar-style subgroups encourage topical discussion around products and lifestyle. 93% said interactive content is somewhat or very effective at educating the buyer, versus just 70% for static content (Inc). A skin care brand may create an online forum which focuses on the subject of acne and consists of those who have experienced skin problems with scarring. Customers feel seen and heard by their peers, as well as the brand they now identify as understanding their experience.


This trust plays out by customer-produced brand content, recommendations to their network, and consumer direction on where to go next with the conversation. According to a study by AdWeek: “customers are willing to co-create [with brands] … 75% of consumers say they’d find it valuable to create and manage a “style profile” that brands could use to better curate experiences and make recommendations.” How easy is it to sell to a customer who is telling you how to evolve products in market? A McKinsey case study showed 57% shift in motivation when messaging is personalized and take into account the target group’s cultural interests. Consumers want customized products, and they understand contributing to brand-related dialogue ultimately adds value to them through tailored experiences.


Let’s Be Practical.


“Customers aren’t looking for brands to define their journeys, but to design experiences that help them create their own journeys” (ADWEEK). However, there is a fine line of extracting too much preference data without providing individualized incremental value. According to Edelman, consumers who are underwhelmed and “feel that brands are benefiting more than they are” won’t be back. This means virtual product testing with facial and object recognition enabled apps like L’Oréal’s MakeupGenius App.  It also means displaying clothes on 3D avatars in motion to get a more accurate idea of how clothing will move and wrinkle on prospective buyers. More practical and less of an investment, is to talk to consumers through video interactions.


Just last week MAC Cosmetics did just that on The Call List. Senior Artists, John Stapleton, taught hundreds of MAC Pro subscribers a live masterclass on makeup artistry on aging skin. John applied makeup and gave light-hearted client anecdotes to his live video audience streamed to him on a tv monitor. Participants followed a link MAC sent them via email, opted-in to the Masterclass, and were video called (think FaceTime or Skype) when the event started. App users tapped buttons on the screen to virtually raised their hands and took screen shots to share via social media. John excitedly said he felt like “the Jetsons”, as he unmuted guests on his screen to ask questions the entire audience could hear.


The days of brands compelling customers through static lifestyle images are extinct. Brands who interweave the experiences, interests, challenges, and desires into brand story and evolution of products will survive.