Audience Engagement

INDEPENDENT STREAMERS, INFLUENCERS & CREATORS

SHARE YOUR GIFT You’re a unique person with a unique talent and gift to share with the world. You’re internet famous, and you’ve amassed thousands of followers and fans on Instagram, Twitter, Facebook, YouTube or Twitch. They love what you’re up to, and they’re sure to let you know with each and every update. But …

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Turning Customer Engagement Strategies Inward

originally published on GIVITAS  Let’s talk employee retention and engagement. Millennial and Gen Z consumers are peeling back the labels on goods and services to understand what a brand’s culture and values are all about. “Your culture is your brand”, according to Zappos founder Tony Hsieh, and your profits reflect the satisfaction of your employees. …

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Creating Value Beyond Product

Having the best product in your market segment is not enough to keep a brand alive. Encouraging repeat purchases or, more coveted, customer loyalty requires more than tiered-purchase benefits, free shipping, or quality. The differentiator consumers keep coming back for is personalized interactions with people representing the brand. A brand’s vitality depends on creating this …

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