Interactive tutorials via The Call List
The ask
Interactive digital masterclass to
provide unique experience, cultivate
community, create reusable
content, and drive product sales for
MAC Pro subscribers
The experience
>1K subscribers opted-in via MAC Pro channel and received a video call from MAC artistic director and
celebrity makeup artist, Gregory Arlt, for a red carpet look tutorial an interactive beauty tutorial.
Participants experienced the magic of getting a call bringing them face-to-face with an influencer and got to
ask questions about technique. Gregory saw a small sample of the audience streamed on his screen brady bunch
style. Hosts can share products in stream for participants to shop in real-time or ask survey questions for
additional customer insights.
Key elements
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Coordinate creative + social marketing
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Procure global MSA with Estée Lauder brands
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2 cameras + light kit production
- Talent (host) scheduling
- Admin managing unmuting virtual participants
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72-78% of people who RSVP’d to events answer the video call prompt
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~80% participants stayed on for duration of 45- minute makeup tutorials
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Connected with >3000 people
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Joined from 39 states
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Email marketing conversion ~2%
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Target 14:1 ROI for driving sales
Interested in, but don’t know how to start?
We can support your enterprise in thinking throught initial content!
Let's talk about your next virtual experience!
We support:
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Brainstorming
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Customized Creative (unique buttons & backgrounds)
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Integration
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Planning and Producing Events
